There are a lot of social media trainings available in the market today. We see ads on Facebook, Google and between our videos. And because of these options, researching the credentials of a possible social media trainer for your business or yourself is imperative.

If you inquire about my services and ask what my credentials are, I wouldn’t get offended. I’d happily provide you with my CV and certifications. As a trainer, it is my responsibility to make sure that you learn everything there is to know about the topic, and I can only give you what I know.

So if you have been Googling for a social media trainer, and chanced upon this blog post, I’ll make it easier for you.

My Story

I started with digital marketing back in 2002 when I was working an 8-5 job as a writer. My first task was to write an e-book about the marriage of offline and online marketing. I thought it that relationship was beautiful and I continued studying and applying what I learned.

In 2009, I started working on Coffeebot underground because my entrepreneur friends from the US kept on asking me for help on their business. Soon after, the referrals grew, and in 2014, I met my partner who helped me set-up our first office.

We started exploring the local market, and every client that we won always had the same deciding factor. They always say…

“You were the only one who explained it in simple ways we could understand.”

And that’s when I realized, businesses thought that:

• Digital marketing was an enemy they had to defeat.
• They didn’t understand how technology can work for them.

As it turns out, a lot of people saw technology this way. They thought it was anti-learning, anti-offline marketing, anti-truth, anti-reading, anti-everything.

And that’s when I started teaching my values and beliefs about digital marketing and social media.

My Values and Beliefs

Digital Marketing is Simply Promoting Online

If you’re confused about what digital marketing is, just remember that. It’s just a way of promoting your products or services on the internet. The better you are at it, the more you sell. 

Technology is Just a Tool, Use it Well

Because it’s a tool, it can be good or bad. It depends on how you use it as a business, or a person. Technology is like money. It is powerful and amplifies who you really are. That’s why you can and should learn the right ways of using it.

All Businesses Need Digital Marketing

And I mean all, not just the big corporations. Remember that sharing the music you just created, the cake you just baked, or the slightly used clothes on facebook is already a part of digital marketing. It’s because what you shared can reach potential customers using the internet. And you need those customers.

All Businesses Need Digital Marketing

And I mean all, not just the big corporations. Remember that sharing the music you just created, the cake you just baked, or the slightly used clothes on facebook is already a part of digital marketing. It’s because what you shared can reach potential customers using the internet. And you need those customers.

Social Media is About Being Social

Remove all the technical aspects of social media, and go back to creating relationships and conversations with your customers.

My Work Experience

Coffeebot Solutions – Co-founder, Operations Director

Directs and coordinates the internal structure  based on company policies, goals, and objectives. Ensures that deadlines and quality requirements are met consistently.

Onlinejobs.ph – Marketing Project Manager, Digital Marketing Expert

Responsible for planning, managing and executing projects related to marketing campaigns. Identifies all the tasks that need to be completed within a marketing campaign, and then strategically delegates those tasks to the appropriate team members.

Brokenshire Hospital Program for Teens – Social Media Consultant

Help to develop and oversee social media strategies and messaging to help achieve the organization’s goals.

Philippine Bats for Peace – Secretary General

Responsible for the General Management of the foundation including administering all workflow within the operations. Directly assists the Board of Trustees, especially the President and the Chairman of the Board in their responsibilities in fulfillment to their respective roles to the foundation.

ATX Global Inc – Backlink Team Manager

Brainstorming of possible linkbuilding strategies, task assignments and supervision. Train and evaluate team members for efficiency.

BPO Solutions – Web Content Writer

SEO and content writing for internal and client projects.

Hubport Interactive – Campaign Manager

Formulate and run marketing campaigns for clients. Recruit, evaluate and manage team members.

Social Media Training and Talks

Rural Impact Sourcing Technical Training

The Department of Information and Communication Technology (DICT) is bringing work to the Philippine countryside by promoting ICT-enabled jobs through the Rural Impact Sourcing Technical Training Program. The RISTT program aims to promote and develop the online freelancing industry and home-based outsourcing through technical training in rural communities. My digital marketing expertise has allowed me to conduct trainings in:

• 2018 Marawi Social Media Training
• 2018 Koronadal Social Media Trainng
• 2018 Compostela Valley Comprehensive Digital Marketing Training
• 2017 Mati Comprehensive Digital Marketing Training

Teen Talk

Teen Talk is an adolescent and Youth focused advocacy Program. They use social media to reach out to the youth and address problems like HIV and teenage pregnancies, as well as teach responsible use of social media. As their digital marketing expert, I shared the different privacy issues and responsible use of social media for teens.

• Butuan City
• Davao City

Social Media Training

As a digital marketing expert, I conduct various talks and trainings that focuses on using social media to promote causes, products and services for government agencies, privately held businesses and non-profit orgaizations.

• Social Media for Rural Development Training-Workshop. Philippine Rural Development Projects (PRDP) for the benefit of the Department of Agriculture’s (DA) Information Officers in the different regions of Mindanao.
• Social Media for Advocacy. Brokenshire Hospital Program for Teens. Creating compelling content and using Facebook to get results and create advocates.
• Social Media for Real Estate Agents. Using Facebook to market great content and target potential customers.

My Certifications

Marketing in an Analog World

Taught by: Aric Rindfleisch
University of Illinois at Urbana-Champaign
View Course Certificate

Digital Analytics for Marketing Professionals: Marketing Analytics in Theory

Taught by: Kevin Hartman
University of Illinois at Urbana-Champaign
View Course Certificate

Content, Advertising & Social IMC

Taught by: Randy Hlavac
Northwestern University
View Course Certificate

Digital Media and Marketing Principles

Taught by: Mike Yao
University of Illinois at Urbana-Champaign
View Course Certificate

Engagement & Nurture Marketing Strategies

Taught by: Randy Hlavac
Northwestern University
View Course Certificate

The Importance of Listening

Taught by: Randy Hlavac
Northwestern University
View Course Certificate

Hootsuite Certified Professional

Hootsuite Media Inc.

Digital Media and Marketing Strategies

Taught by: Mike Yao
University of Illinois at Urbana-Champaign
View Course Certificate

Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Taught by: Kevin Hartman
University of Illinois at Urbana-Champaign
View Course Certificate

The Business of Social

Taught by: Randy Hlavac
Northwestern University
View Course Certificate

Marketing in a Digital World

Taught by: Aric Rindfleisch
University of Illinois at Urbana-Champaign
View Course Certificate

Positioning: What you need for a successful Marketing Strategy

Taught by: Ignacio Gafo
IE Business School
View Course Certificate

What is Social?

Taught by: Randy Hlavac
Northwestern University
View Course Certificate

Managerial Accounting: Cost Behaviors, Systems, and Analysis

Taught by: Gary Hecht, Ph.D.
University of Illinois at Urbana-Champaign
View Course Certificate

My Awards

SDG 9 Youth Champion

The 2030 Project, a non-profit, youth leaders’ volunteer-based initiative committed to attaining the United Nations’ 17 Sustainable Development Goals (SGD) Agenda recognized Coffeebot Solutions founder and co-owner, digital marketing expert Jessica Madrazo as a Youth Champion for SDG 9 during the Leaders Unite 2019 summit.

Most Outstanding JCI Trainer

Junior Chamber International 2017 Agung Awards. Jessica Madrazo – Sustainable Skills and Social Responsibility Through Training

If you have a small business and would like to improve it with the help of social media, check out my courses and choose the one that’s right for you.

If you’d like to learn more about the trainings I conduct, or would like to have a training customized for your company and your team, message me.