I started with digital marketing back in 2002 when I was working an 8-5 job as a writer. My first task was to write an e-book about the marriage of offline and online marketing. I thought it that relationship was beautiful and I continued studying and applying what I learned.
In 2009, I started working on Coffeebot underground because my entrepreneur friends from the US kept on asking me for help on their business. Soon after, the referrals grew, and in 2014, I met my partner who helped me set-up our first office.
We started exploring the local market, and every client that we won always had the same deciding factor. They always say…
“You were the only one who explained it in simple ways we could understand.”
And that’s when I realized, businesses thought that:
- Digital marketing was an enemy they had to defeat.
- They didn’t understand how technology can work for them.
As it turns out, a lot of people saw technology this way. They thought it was anti-learning, anti-offline marketing, anti-truth, anti-reading, anti-everything.
And that’s when I started teaching my values and beliefs about digital marketing and social media.