So your business has a Facebook page…

What’s next, exactly? Facebook is one of the best platforms for promoting yourself to your prospective customers. With its large user base and helpful additions, like Analytics (more on that later), your business has a large set of tools and options at its disposal. Providers of Facebook marketing services in Davao City are quick to tell you that there’s a variety of ways for you to optimize your promotions and lead generation when using this platform. But first, it’s important that you understand the importance of one Facebook’s most basic functions: the Like button.

Do you need Page likes to sell on facebook? 

Yes. The Facebook Like holds a lot of relevance, even to this day. Even if factors like followers might provide a more direct translation to leads, Likes still play a significant role in selling your products or services. Here are a few reasons why:

A: Trust Factor

A Facebook page with little to no likes will not seem trustworthy to people passing it by. There is a level of credibility that comes from a page that has the visible approval of multiple people. Likes are a direct visual indicator of that approval, and cultivating Likes is cultivating an image of trustworthiness and good quality.

B: Bigger Reach

When people like a Facebook Page, they will begin to see your page’s posts on their newsfeed. This is a great way to get exposure and convert passive FB users into leads. In addition, their friends will see the things that they have liked and might also Like your page too. People Liking your business’ page is the first step in getting them to purchase your goods or services. 

C: Useable Data

The amount of Likes that a post gets can provide valuable insights in what sort of content does and doesn’t work. You can use Analytics to gather information about how people interact with your FB business page’s posts, and plan out and optimize a better strategy. Likes are a good way to gauge the opinion of your general audience concerning your content. 

With All That Said, How Can you Get Page Likes?

A: Organically-ask friends to Like your page

This is a good way to get your FB business page going. Remember what I said about the friends of people who like your page possibly seeing your page? That’s one organic way of encouraging others to be interested in your page. It takes a little push like that to get you going. 

B: Post Engaging Content

Good content is always the key towards attracting potential leads and customers. If people react positively to the witty lines and visual art that you use on your posts, then they will most likely like your post and, consequently, your business’ page. Keep making good content, and more people will like your main page in no time. 

C: Run a Page Likes Campaign 

A Page Likes Campaign is designed to get as many likes as possible for a particular page, such as your business’s. It uses paid ads to increase your page’s visibility and encourage a large number of people to Like it. If you need a concentrated effort to get your business page’s like going, use a Page Likes campaign. 

A Thumbs Up to Social Media

Facebook marketing in Davao City can be challenging if you’ve only begun to do so during the quarantine. A lot of businesses have had to turn to the online world to keep themselves engaged with their customers. Getting Likes on your Business’ Facebook page is a good start to increasing your social media presence, and also to getting more customers invested in what you have to offer.