by Jessica Madrazo | Apr 1, 2021 | Social Media, video
You have viral content? WHO CARES?!?! If it’s not converting into sales, it’s good for nothing. It’s similar to the concept of “1 like=feed the kids in Africa”. If you’re using social media to sell, then the main goal is to sell,...
by Jessica Madrazo | Mar 30, 2021 | Training
Over this time, we’ve talked with hundreds of online store owners – from national chains to brand new local boutiques. The most common concern or frustration we hear from store owners has to do with low conversion rates. New store owners usually underestimate how...
by Jessica Madrazo | Mar 29, 2021 | Social Media
“Happily tell everybody you got the vaccine, but there’s no need to take a picture of the card and provide all that information to anybody who can see the photo,” said Nenette Day, assistant special agent in charge at the U.S. Department of Health and Human Services...
by Jessica Madrazo | Mar 27, 2021 | Social Media
Looking to get a better handle on TikTok, and its potential for your business? Streaming analytics provider Conviva recently published its latest TikTok benchmarks and strategy report, which provides insight based on over 900 branded TikTok accounts, from across 10...
by Jessica Madrazo | Mar 26, 2021 | Training
Despite everything that has been thrown at them over the past year, some eCommerce companies are seeing greater profits than ever before, boosting their engagement many times over. Drawing lessons from their campaigns is like attending the latest masterclass in...
by Jessica Madrazo | Mar 25, 2021 | Training
So you want to start a podcast or a webinar series? If you want to do it because everybody else is doing it, you can stop right now, writes marketing strategist Ryan Phelan in a new article for MarTech Today. “(P)odcasting and webinars are low-barrier entries to live...
