It’s the start of a season when more people visit Davao. For hotel businesses, that means getting ready for more travelers and more competition. But being ready goes beyond your service, rooms, and amenities. Hotels also need to think about how they communicate with AI.
Research found that 24% of travelers consider AI assistants a trusted source for travel planning. That’s higher than travel bloggers at 19% and social media influencers at 14%.
Your hotel may be well known and have been around for years. But does AI see it that way? Read on to find out.
What’s Inside the AI Visibility Report?
In Volume 2 of my AI Visibility Report, I examined how three platforms recommend hotels in Davao for different types of travelers. This time, I turned my attention to family trips, couples, honeymoons, and specific hotel features.
To keep the comparison consistent, I asked ChatGPT, Google AI, and Gemini the same questions.
- Which hotels in Davao City are good for families?
- Which hotels in Davao City have large family rooms?
- Which hotels in Davao City are good for couples?
- Which hotels in Davao City are good for a honeymoon?
- Which hotels in Davao City are good for a relaxing stay?
- Which hotels in Davao City have a swimming pool?
- Which hotels in Davao City offer free breakfast?
- Which hotels in Davao City are pet-friendly?
This gives hotel businesses a chance to see where they stand when travelers ask AI for specific types of stays.
Did Changing the Question Shift AI’s Hotel List?
The recommendations changed noticeably when the question changed. AI did not always suggest the same hotels for different traveler needs.
Here’s an overview of the results:
| Traveler Need / Hotel Feature | ChatGPT | Google AI | Gemini |
Good for families | 1. Acacia Hotel Davao 2. Park Inn by Radisson Davao 3. Waterfront Insular Hotel Davao 4. Seda Abreeza | 1. Park Inn by Radisson Davao 2. Seda Abreeza 3. Waterfront Insular Hotel Davao 4. Dusit Thani Residence Davao | 1. Park Inn by Radisson Davao 2. Seda Abreeza 3. Dusit Thani Residence Davao 4. Malagos Garden Resort |
Large family rooms | 1. Humberto’s Hotel (sleeps 8) 2. ALU Hotel Davao 3. Hampton Suites 4. Apo View Hotel 5. Waterfront Insular Hotel Davao | 1. Acacia Hotel Davao (94-sqm suite) 2. Seda Abreeza 3. Park Inn by Radisson Davao 4. Waterfront Insular Hotel Davao 5. Dusit Thani Residence Davao | 1. Dusit Thani Residence Davao 2. Acacia Hotel Davao (94-sqm suite) 3. Park Inn by Radisson Davao 4. Seda Abreeza |
Good for couples | 1. Seda Abreeza 2. Park Inn by Radisson Davao 3. Dusit Thani Residence Davao 4. Waterfront Insular Hotel Davao 5. Domicilio Lorenzo | 1. dusitD2 Davao 2. Seda Abreeza 3. Acacia Hotel Davao 4. Eden Nature Park and Resort 5. Waterfront Insular Hotel Davao | 1. Dusit Thani Residence Davao 2. Seda Abreeza 3. Waterfront Insular Hotel Davao 4. Malagos Garden Resort 5. Park Inn by Radisson Davao |
Honeymoon | 1. dusitD2 Davao 2. Waterfront Insular Hotel Davao 3. Acacia Hotel Davao 4. Seda Abreeza 5. Malagos Garden Resort | 1. dusitD2 Davao 2. Acacia Hotel Davao 3. Seda Abreeza 4. Eden Nature Park and Resort 5. Waterfront Insular / Pearl Farm | 1. Pearl Farm Beach Resort 2. Discovery Samal 3. Chema’s by the Sea 4. dusitD2 Davao 5. Seda Abreeza |
Relaxing stay | 1. Dusit Thani Residence Dava o2. Eden Nature Park & Resort 3. Waterfront Insular Hotel Davao 4. Hotel Tropika Davao 5. Seda Abreeza | 1. Seda Abreeza 2. Dusit Thani Residence Davao 3. Waterfront Insular Hotel Davao 4. Park Inn by Radisson Davao 5. Eden Nature Park and Resort | 1. Dusit Thani Residence Davao 2. Seda Abreeza 3. Malagos Garden Resort 4. Waterfront Insular Hotel Davao 5. Discovery Samal / Pearl Farm |
Swimming pool | 1. Acacia Hotel Davao 2. Seda Abreeza 3. Waterfront Insular Hotel Davao 4. The Pinnacle Hotel and Suites 5. Apo View Hotel | 1. Park Inn by Radisson Davao 2. dusitD2 Davao 3. Seda Abreeza 4. Waterfront Insular Hotel Davao 5. Acacia Hotel Davao | 1. dusitD2 Davao 2. Seda Abreeza 3. Park Inn by Radisson Davao 4. Acacia Hotel Davao 5. Waterfront Insular Hotel Davao |
Free breakfast | 1. Acacia Hotel Davao 2. Seda Abreeza 3. Hotel Tropika Davao 4. Waterfront Insular Hotel Davao 5. Apo View Hotel | 1. Seda Abreeza 2. Park Inn by Radisson Davao 3. Acacia Hotel Davao 4. dusitD2 Davao 5. Waterfront Insular Hotel Davao | 1. Seda Abreeza 2. dusitD2 Davao 3. Park Inn by Radisson Davao 4. Acacia Hotel Davao 5. Waterfront Insular Hotel Davao |
Pet-friendly | 1. Seda Abreeza 2. Red Planet Davao 3. Magayon Integrated Farm and Resort 4. Vault 607 Homestay / Rosalia’s | 1. Seda Abreeza 2. Red Planet Davao 3. Anavada Suites 4. Casa Munda Bed & Breakfast | 1. Seda Abreeza 2. The Bourke Hotel 3. Red Planet Davao 4. Anavada Suites |
Notable Findings:
- Family-friendly does not mean the same thing to AI
- A specific room request can change the recommendations
- Couples and honeymoon searches produced different hotel mixes
- Relaxing stays brought more subjective choices into the mix
- Specific amenities create specific visibility
- Pet-friendly searches showed a noticeably different set of hotels
- Platform agreement was stronger for some features than for others
These differences show that AI does not view every hotel through the same lens. See my full AI Visibility Study on Hotels in Davao for the complete results.
A Few Things Worth Watching
For hotel owners, these patterns point to a few areas worth paying attention to:
- Your audience matters. AI can associate the same hotel with different traveler types.
- Specific information matters. Room sizes, amenities, policies, and services give AI more context.
- Your reputation matters. Reviews and third-party mentions can influence how AI interprets experiences such as “relaxing” or “romantic.”
- Consistency matters. Conflicting information across websites can make it harder for AI to determine what a hotel actually offers.
- Visibility has different layers. Being recommended generally is different from being recommended for a specific need.
The bigger takeaway is that having an amenity or offering a certain experience is only part of the equation. AI also needs to find and understand that information online.
How Can Hotels Become the Answer to a Specific Traveler?
A hotel does not need to appeal to every type of traveler to appear in AI search. It needs to make its strengths, experiences, and target guests clear online.
We’ve asked AI enough questions. Now, it’s time for you to ask yourself a few.
Does Your Hotel Clearly Show Who It Is For?
Be specific about the travelers your hotel serves. Family rooms, romantic packages, business facilities, and relaxing experiences can help AI make those connections.
Are Your Best Features Easy to Find?
Make important details easy to access. Clearly describe room sizes, swimming pools, breakfast options, pet policies, and other amenities on your website and relevant listings.
Do Your Reviews Reinforce the Experience?
Reviews can provide context that a basic hotel description cannot. Guests may mention family-friendly service, romantic settings, comfortable rooms, or a relaxing atmosphere.
These descriptions can help reinforce what your hotel is known for.
Is Your Information Consistent Across the Web?
Check your website, hotel listings, booking platforms, and other online sources. Make sure they provide accurate information about your rooms, amenities, policies, and services.
Are Other Websites Talking About Your Hotel?
AI can look beyond your own website. Travel sites, local publications, blogs, and other trusted sources can add context about your hotel and what it offers.
You’ve Seen the Results. Now What?
If you have a lot on your plate or aren’t sure where to start, this is where my team and I can help.
We’ve been in the digital marketing space for years. We understand how the business landscape keeps changing. Let our expertise help you navigate the shift toward AI-powered search and recommendations. Contact us today!
Jessica is the Obi Wan Kenobi to businesses who want to harness the Force online. She is the co-owner and Operations Director of CoffeeBot Solutions, a Davao-based digital marketing agency helping brands grow through human creativity and AI innovation.With experience dating back to 2008, she specializes in AI-powered digital marketing strategies that simplify systems, amplify results, and empower entrepreneurs to scale smarter. Whether it’s automation, analytics, or storytelling — she turns data into growth.
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